WESTBURY, N.Y., February 24, 2016 /PRNewswire/ — Long-Island based brand and retail activation agency Centra360 (http://www.centra360.com) has won the shopper marketing business for Foster Farms after a three month review.
The Livingston, CA-based company, the West Coast’s #1 brand of fresh poultry, selected Centra360 based on “strategic insight, planning innovation and overall capability to help us drive the business”, stated Foster Farms’ Sr. Trade & Shopper Marketing Manager, Pat Marnell. Foster Farms is a major supplier of fresh and frozen poultry products to leading retailers like Walmart, Kroger, Albertson’s, Ahold and others throughout the U.S. Added Marnell, “Their knowledge of the retail landscape, commitment to creating a smart ROI model and above all, their professionalism and collective experience made the difference in our decision-making process. We’re looking forward to a great partnership with the Centra360 team.”
The win was led by agency CMO Howard Davidson, a shopper marketing veteran previously at The MARS Agency and Acosta’s Hunter Straker. Stated Davidson, “Our selection by Foster Farms is a testament to the quality of thought leadership, commitment and experience our built-from-the-ground up shopper service model can deliver. We believe that by providing efficiently deployed best-in-class resources, we can offer great service quality while delivering superior value-add at every step.”
Centra360 develops strategic, sustainable marketing campaigns to activate today’s Brands in the digital and physical world. We deploy programs along the Path-to-Purchase to ensure we engage and motivate consumers and shoppers to drive measurable results. Founded in 1996, Centra360 services clients large and small across a wide range of industries including CPG, wine and spirits, automotive, travel and entertainment. Our flexible service model enables us to tailor our resources to the needs of each client and every project, whether it’s digital promotion, shopper marketing, grass roots programs & events, or sweepstakes and prize management. Visit Centra360 on Facebook https://www.facebook.com/Centra360
About Foster Farms
Foster Farms is a fourth-generation family owned and operated company that was founded in 1939. With a commitment to high quality and great taste, Foster Farms leads the poultry industry and sets the standard for humanely raised fresh chicken. Foster Farms is American Humane Association certified, but humane treatment of their animals is not a new concept at Foster Farms. They have always treated their animals fairly with the belief that a well cared for animal produces a better all-around product.