Centra360 brings together Imagine Advertising & Publishing, Sony Pictures Entertainment – Rovio Studios’ The Angry Birds Movie and the TRIB Group’s Rent to Own retailers, for a brand partnership kicking off in April 2016.
Our expertise strategically aligned these partners, delivering a film partner which acts as a consumer drawing card for TRIB’s stores by providing in store signage and an experience that is relevant to parents shopping while giving kids a defined playing area in the store. This film partnership directly engages furniture retailers with a relevant branded experience.
Sony Pictures Entertainment & Rovio Studios’ “The Angry Birds Movie” team up with Imagine Advertising, creating "The Best Of The Nest" home event for the $9BN Rent to Own retail category Peachtree Corners, Georgia – December 15th, 2015 Imagine Advertising & Publishing, Inc. has teamed up with Sony Pictures Entertainment and Rovio Studios’ The Angry Birds Movie to create a national promotion for The TRIB Group's Rent to Own retailers. The Angry Birds Movie will be released in theaters on May 20th, 2016. “We think that the Rent To Own retail channel is in need of some marketing that is new, exciting and fun,” stated Flora Stopher, President/Owner of Imagine Advertising, “and this franchise is a proven winner with moms, kids and entire families." "The Rent to Own category represents $9 billion dollars in revenue and it's been a great category for us over the years," stated Erika Sparrow, Vice President of Sales for Imagine. "We wanted to come up with a big idea for The TRIB Group, the industry’s leading rent-to-own buying group, so they could use this promotion for the end of Tax season, the Memorial Day Holiday Weekend & even Father's Day. Our theme with TRIB is 'The Best of the Nest' home event and Rent To Own retailers can include furniture, appliances, electronics and more in their advertising and marketing. We've done all the upfront work, so RTO retailers will have access to all of our promotional, marketing and advertising materials they need to make this promotion a huge success. Plus, we'll have a dealer locator for consumers to access and find which retailers are running this event and where to find them in their local market," added Sparrow. "We are very excited to be working with Imagine Advertising and Sony Pictures in order to bring this awesome opportunity to the TRIB Group members", added Dennis Shields, Executive Director, TRIB Group. "Angry Birds has been popular for a long time, and this movie will only enhance its popularity. TRIB Group members who take advantage of this opportunity with Imagine and Sony will definitely set themselves apart with this first-class promotion". “We’re very excited to work with Flora at Imagine Advertising,” says Carlo Vespe, Vice President of National Promotions at Sony Pictures. “Their size and market distribution with furniture retailers allows both of us to reach the same demographics that the Angry Birds franchise has been so successful with to create this fun and engaging promotion. We’ll be working closely with the Imagine creative team to maximize all of the promotional elements Imagine's customers will need to make this Best Of The Nest Event a very entertaining and relevant event that consumers will love.” This promotion will be offered exclusively to Rent To Own retailers in North America. The promotional dates will run from April 15th, 2016, through Father's Day, June 20th, 2016. Imagine will be offering:
- ￼2 co-branded TV spots produced with Sony Pictures & Rovio
- ￼Print - circulars (distributed through Valassis/marriage mail or the newspaper) ￼
- Direct mail
- Complete in-store P.O.S kits
- A customized The Angry Birds Movie - Best Of The Nest Event landing page for each retailer
- Web banners
- Facebook & Social Media creative
- ￼Web videos
- ￼Email Marketing
- ￼And more
For additional information on The Angry Birds Movie and to watch the trailer please visit: https://www.facebook.com/AngryBirdsMovie/