The NFRA Assigns Centra360 To National March Frozen Food Month Campaign!


January 8, 2016 (New York, NY) Centra360, a leader in brand activation marketing, has been assigned by the National Frozen & Refrigerated Foods Association (NFRA) to oversee an engaging new program to promote the 33rd annual National March Frozen Food Month in 2016!

Developed in collaboration with Centra360, the NFRAs 2016 program includes multiple resources and activations to promote the frozen aisle — from a partnership with, to exposure through local CBS media stations, to extensive social media engagement to reach consumers.
Centra360 will work closely with each of the fifteen (15) sponsoring brands, the NFRA and each media partner to ensure a fullyPturnkey and successful activation in 2016. Centra360 President Bob Bell said. “We’re excited to be working with the NFRA on their annual campaign and to enable the Association to offer each sponsoring brand a more customized and local approach to a cooperative initiative of this kind. We encourage everyone to support and promote the sponsoring brands who make this national program possible.”

March highlights include:

Sponsoring brands will drop 180,000 coupons OR receive 10,000 offer pod clicks through receives 17 million monthly unique users to its website P driving consumers to shop the frozen aisles.

CBS Media Partnership

CBS local will share custom, frozen food recipes, content and tips through relevant onPair messaging across a national scale delivering nearly 16MM impressions across 19 top DMA markets with additional impressions delivered through digital advertising on CBS local websites and through the CBS social platform.
Consumer Sweepstakes

The $10,000 Sweepstakes will attract consumer interest with five $1,000 weekly prizes and a $5,000 grand prize. Consumers can enter online at P and NFRA members are encouraged to promote the sweepstakes as an added value to consumers.

For more information and details on the 2016 National March Frozen Food Month, please contact:

• The NFRA: Jeff Rumachik— Jeff Rumachik @

• Centra 360: Mark Biggin—

About The NFRA

The NFRA is uniquely positioned as an allPindustry trade association, representing the interests of every segment of the Frozen and Refrigerated Foods industry including: Distributors, International, Local Associations, Logistics Providers, Manufacturers, Regional Manufacturers, Retailers/Wholesalers, Sales Agents, and Suppliers

About Centra 360

Centra360 delivers strong marketing platform partnerships for our clients. These partnerships provide sponsors with high value consumer connections and activation nationally and locally. Centra 360 has a proven track record in leveraging film, music, sports, experiential and cause related efforts. Our creative strategy embraces solid results to build upon. Marketers demand limited risk and Centra delivers strong ROI